Oligopoly

An oligopoly is a market dominated by a few producers. The market can be international, national, or local. The main characteristic of an oligopoly is that they have pricing power. However, unlike a monopoly that consists of a single firm dominating the market, an oligopolistic firm must take into consideration how the other producers will react to any changes in price. It is this mutual interdependence of the few firms producing the product that make an oligopoly different from a monopoly. Sometimes, an oligopoly will try to increase its market power by forming a cartel, which is a group of firms acting in unison.

An oligopolistic firm is generally a large firm that had to invest a lot of capital to produce the product, such as aircraft, cars, and household appliances. This large initial investment of capital is often a major barrier to entry to oligopolistic markets. Other barriers to entry include patents, control of strategic resources, and the ability to engage in retaliatory pricing to prevent firms from entering the market.

An oligopoly produces products that exhibit large economies of scale, where the cost of producing each unit declines with large quantities. Such economies of scale prevent other firms from entering the market, since there would be little market share that could be gained, and what could be gained would not be enough to be profitable.

An oligopoly can produce either homogeneous or differentiated products. A homogeneous product is one that is not distinguished by quality differences from products produced by other firms. Most often such products consists of elements that are mined, such as zinc, copper, aluminum, lead, or produced from these elements, such as the production of steel. Although these products are mined from the earth, large amounts of capital are required to acquire the land, since ores that can be mined economically are located only in a few places. Then there is a large expenditure for equipment required to extract the ore and to separate the elements into a usable form.

A differentiated oligopoly produces differentiated products, much as in monopolistic competition. However, because the production of the products requires large amounts capital and exhibits steep economies of scale, the entry of firms is limited. Products produced by a differentiated oligopoly include electronics, cereals, cigarettes, sporting goods, motor vehicles, and aircraft.

Mergers

Some oligopolies start as independent businesses that grow with the economy, but many oligopolies are created by mergers, which are prevalent in such industries as airlines, banking, and entertainment. Mergers allow firms to attain a greater economy of scale by increasing their market share. A larger firm would also have more control over its prices and would have buying power for buying inputs to produce its products, thus, commanding lower prices from suppliers. The other main benefit to a merger is that it eliminates one or more competitors, since they are merged into the new company.

Industry Concentration

An oligopoly is said to exist when up at least 40% of a market is controlled by 4 firms. There are 2 commonly used measures that indicate the degree of dominance by a few firms: concentration ratios and Herfindahl Index. The concentration ratio is equal to the total percentage of output produced by the industry's largest firms. So a 3-firm concentration ratio of 85% means that 3 firms control 85% of the market. However, concentration ratios suffer from 3 flaws: localized markets, inter-industry competition, and world trade.

Since concentration ratios are generally ratios for national markets, some oligopolies may exist locally even though there are many firms across the country. For instance, the newspaper industry and TV and radio stations are dominate in local markets by a few firms, even though there are many of these firms scattered throughout the country. There are also many concrete producers nationally, but only a few firms dominate the local market, because of high transportation costs.

Concentration ratios also do not measure inter-industry competition, where some oligopolistic products have close substitutes. For instance, silver, aluminum, and copper can be used in many of the same applications, and which is used will often be determined by price.

The other thing that concentration ratios do not account for is import competition from foreign suppliers. For instance, the main competitor to Boeing is Airbus in Europe. Hence, importation helps to reduce the power of domestic oligopolies.

Herfindahl Index

A better measure of concentration ratio is what is called the Herfindahl Index, which is based on the following equation:

Herfindahl Index = %S12 + %S22 + … + %Sn2

Where the 1st term is the market share percentage of Firm 1 and the 2nd term is the market share percentages Firm 2, and so on, to the nth firm.

This yields a single concentration score that can be quickly assessed. For instance, consider a market dominated by a single firm — a pure monopoly. It would have an index of 10,000 because it would have 100% market share which one squared equals 10,000. A market dominated by 2 firms, each with a market share of 50%, would have an index of 5000, which yields 2,500 + 2,500 for a total of 5000. However, suppose the first firm had a 75% market share in the 2nd firm had 25%:

Herfindahl Index = 752 + 252 = 5,625 + 625 = 6,250

As can be seen, Herfindahl Index yields a better measure of the market power exhibited by the largest firms. Note that for monopolistic competition or even pure competition each firm's market share would be small, and thus, it would have a very small index, indicating that no firm has any market power.